2. Social Tagging/ Bookmarking with Delicious and Pinterest.
Who is using Delicious?
Marketers are major users of delicious. As it makes researching easily as you can store all of your relevant information in one book marked place. Delicious was founded in 2003 and later sold to Yahoo in 2008 and finally sold in 2011 to the creators of YouTube: Chad Hurley and Steve Chen. Businesses are the main users of Delicious as it has the following five functions: Research, collaboration, filters content, social networking and website traffic. Delicious is ranked in 670 places globally according to Alexa.com.
Delicious Demographics users:
Here is a link to my personnel Delicious account, showing some of the interesting articles I have bookmarked from Silicon Republic relating to my IMC project.
Who is using Pinterest and its demographics?
“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes and organize the favorite recipes”
The people who use Pinterest according to ignite social media are mostly females at 80% while 20% of users are males. 28% of users are 25-34 and 35-44 while 25% of users signed up to the book marking social site are in the age bracket of 45-54.